eBay Will Kill Google Checkout
Thursday, July 20th, 2006c|net compares PayPal with Google Checkout.
It appears from the review that Google Checkout replicates some of the idealized functionality of MS’s Passport: a “wallet” that protects and stores your credit card and contact information. Call it, even, a “1-Click” for the Internet. (I admit I’m biased towards the beauty of “1-Click” because I helped design the box.)
This is kind of neat because Google generally is kind of neat. But the facts that (1) it’s banned from eBay, (2) has not rolled out for international purchases, and (3) doesn’t draw from a bank account, just credit cards, might be the two legs and a foot, respectively, that when missing make their stool un-sittable.
Business development-wise, it’s also an up-hill-battle marketing model. Because eBay bought PayPal, the functionality automatically rolled out to the advantage of eBay’s huge user base. Google Checkout, on the other hand, has to work business by business to build acceptance of their payment–and if it’s not accepted in the mainstream, what’s the advantage for the business?
Too many payment options confuse the consumer. Unless Google somehow offers cash incentives, like the way Discover entered into the MasterCard, Visa, American Express oligopoly.
Google hits home-runs when it’s swinging at the first pitch. But when it’s behind the curve, it’s performance is less than average.
